Indigoskynet guide

Google looking to join the legions of SEO companies

It's been reported that Google is considering starting their own . This, if true, would be potentially massive news for the SEO industry.

Serena Shapero over at Newswire has stated that Google intend to get their SEO business off the ground by early May. Allegedly, Google's SEO team would consist of about 100 employees, clients could be charged up to $25,000 a month and Google will have a team of SEO robots* to deal with poor rankings.

Allegedly, Google will promise only ethical practices but how many giant corporations play nice? If Google does jump into the SEO pool they will have a monopoly of the SEO industry and it will be nowhere near as fun as the game.

Small SEO businesses will surely be put out of business and probably some medium sized ones too. Will the SEO companies just take their business to Yahoo and Bing? Unlikely, seeing as how popular Google is with the general public.

You can't handle the truth!

Okay, so enough of the scare mongering, is it likely to happen? SEO has been around for a while; if Google was going to do it surely it would have by now. Also, Google offers a lot of information to users so they can produce sites with high quality SEO, surely they wouldn't bother if they had ever considered becoming an SEO company.

Some highly regarded colleagues of mine (and one I'm indifferent to) offered their take on the report. "Where's the proof?" was retorted to the Newswire article. I've had a quick look on Google's blog and if they were going to start a business in early May wouldn't there be (at least) a bit of advertising? Another colleague said "this would just be like buying space in Adwords only you pay $25,000 for it instead of a few pounds per click".

So, will Google be starting an SEO company? Don't hold your breath (that's just good advice for most situations).

By the way, if you're interested, the state of Oregon is incorporating Google Apps into the education system.

*Quite probably not true.

In promoting your site up the search engines there is one strategy which ranks head and shoulders above all others and that is . This is because links pointing back to your site are viewed by Google as votes in favour of your website and will reward you with higher rankings in the search results this will ensure you receive a constant flow of targeted visitors crucial for any online business.

You will first need to find website similar to yours in your niche which are ranking highly themselves this is very important because links back to your site from poor quality websites will hinder your attempt to build up a well optimised presence online.

It's important to check out the quality of the site you're attempting to link to it should have valuable and informative content throughout as should yours, well written authoritative text will ensure you are spotted by the search engines. Information sites within your niche especially those which have andomain name are the most highly prized in terms of receiving what is known by SEO experts has link juice.

These sites are educational sites which can only receive such a domain name from government authorisation and therefore they are given pride of place within search engine rankings. If you can't link to anthe next best thing is to find the main educational site where visitors go for research and information gathering with your niche.

A good way of structuring a strategy for link exchange is to formulate a list of your main keywords type each one into a search engine and then analyse the list of websites which are shown from the results select the ones which you feel are worthy in terms of their content and their own page rank. You can check this by going to a site called PRtyping the URL address of the website in question and it will give you Google's page rank, your aiming only to try and link with those sites which have a page rank higher than yours. When selecting sites stick to first and second page Google results as these get the bulk of traffic from online searches.

This is one way of finding sites to exchange links with there are of course many others which you can use to boost your rankings and therefore the number of unique visitors.

Ranking of a website on a search engine is very important. After all the internet is a passive resource if it cannot be tapped for potential visibility! Business website owners follow different methods for improving ranking of the websites on the internet.

This is mainly to ensure that the business interest is amply served and the profitability ultimately desired is met with. Search Engine Optimization is one such method adopted and it is here that page and site formatting like PSD to CSS comes into play.

Whether a website is doing well or not cannot be attested from the site ownership rostrum. It has to be judged by the number of visitors and a subsequent increase for more sales.

For ranking websites the various measures adopted include one way link building, viral marketing, working on search engine logarithms and page formatting help immensely. These SEO techniques help a site to rank higher on search engines.

Easy to convert formatting for greater viewership:

It often becomes necessary for web users to convert different types of formats, like from PSD to XHTML, and PSD to CSS. This is mainly after the research conducted on preferences by clients and end users. It is essential to understand that some of the users may not be able to comfortably carry out conversion at their end for the simple reason that they may not have the required necessary software.

If an analysis is done, you will find that most businesses find formatting much more convenient that other rigorous and cost demanding SEO tactics. Keeping this in mind web designers are now formatting websites so that businesses can gain from maximum visibility and content usability.

Many users may find it is very beneficial to:

• convert PSD to HTML • convert PSD to HTML • convert PSD to XHTML • PSD to XHTML coding • convert PSD to CSS

Sophisticated software is not always necessary:

Different types of formats are used by web designers for making various websites. To name a few there Table-less HTML, Table-less XHTML and XHTML slicing formats. These different formats are used for creating the different web pages and templates that the end user uses to access vital information about the business.

It becomes very essential for web designers to convert formats for better visibility and to allow the in house teams to give vent to ingenuity and creativity within the content of the website.

Some website users find it compatible to use certain formats and may need particular software to convert formats. The most common need these days is conversion to ensure that the web user is supported with quick access to information.

Provide web users with what they want:

What most people want is easy access to information via either the formatting preferred or easy conversion. For more complex conversions the kind of software required may not be affordable for users.

Web designers and web developers now cater to the needs of different types of users and preferences all over the globe. This helps to increase sales of products and services with the help of the right web tools.