December 2003:
Search
Engin Optimisation / Search Engine Marketing
has now become a necessity for the modern website.
Even major companies such as SONY are now turning
to Search Engine Optimisation companies to increase
the amount of traffic to their online stores.
Search
Engine Optimisation is a process during
which your site is examined by one of our Search
Engine Optimisers, who will then consult you on
the type of marketing strategy that best suits
your site. The SEO
(Search Engine Optimisation) strategy that is
applied to your site depends on the audience you
wish to reach, be it at a local, national or international
level.
We can also provide Multi-Lingual
Search Engine Optimisation Programs, where
a Professional Translator will translate your
site. The translated information is then used
to build a new site that can be used to target
a specific audience. To see some examples of our
Multi-Lingual Optimisation Work please feel free
to call and contact one of our Search Engine Optimisers
who will be more than happy to provide you with
some URLS of our work.
The Search
Engine Optimisation / Marketing package
that we provide is unique to every website that
chooses to use Harlequin Domains, as we ourselves
know that every site is unique and so each quote
is pertinent to the site it was intended for.
This ensures that your site is treated originally,
and we do not apply a list of factory methods
to each site that falls under a specific category,
be it size, genre or area of commerce.
The Search
Engine Optimisation techniques used by
Harlequin Domains go further that the usual implementing
of Meta Tags and Alt Tagging (Alternative text
used to produce information in specific browsers
that do not display images), we have realised
that although these procedures are important it
is the information on your site and the way it
is structured that makes the difference.
Some questions you should ask yourself before
commencing with SEO work.
·
Could your site benefit from more users?
·
Can your business handle the extra workload?
One thing that we cannot stress enough is that
the optimised site is updated at least once a
fortnight. Adding new information to the site
can do this, or changing the way the information
is displayed. This ensures that the content on
your site is fresh and therefore worthy of the
top placings in the engines (after all not many
people want to read yesterdays papers). If you
do not have the time to manually update the site
yourselves, this can be done by one of our Search
Engine Optimisers at Harlequin.
All
in all, SEO work can drastically improve the amount
of traffic which flows to your site. It cannot
however guarantee sales and revisits. It will
however improve your listing’s on all of
the major search engines i.e. Google,
MSN, AltaVista, Yahoo, Ask Jeeves etc.
To
become a major force in whatever your chosen area
on the net takes time. Many people assume that
having a pretty e-commerce
or brochure
site is all you need to get traffic and
become successful. An e-commerce site, which only
displays prices and pictures and no information
on its products will quickly fall to the bottom
of the listings on all of the major search engines.
The same will happen for a small five-page brochure
site that does not contain much information. At
Harlequin we suggest adding at least a page every
couple of weeks. A page that contains useful information
pertaining to the area of interest you are trying
to create. The more text based information that
your site can contain the better. Information
will ultimately generate more return visits; people
use the net for informational purposes more than
e-commerce at the moment.
And if you are selling something in a particular
area and also provide information for every aspect
of that area you are bound to have those using
your site coming back again and again and again.
For a free consultation by one of our Search Engineers,
please feel free to call using our free-phone
number which is 0800 083 2077.
