March 2004:
Search Engine Promotion / Optimisation / Search
Engine Marketing has now become a necessity for the modern website. Even major
companies such as SONY are now turning to Search Engine Optimisation companies
to increase the amount of traffic to their online stores.
Search Engine Optimisation is a process during which
your site is examined by one of our Search Engine Optimisers, who will then
consult you on the type of marketing strategy that best suits your site. The
SEO (Search Engine Optimisation) strategy that is applied to your site depends
on the audience you wish to reach, be it at a local, national or international
level.
We can also provide Multi-Lingual Search Engine Optimisation
Programs, where a Professional Translator will translate your site. The translated
information is then used to build a new site that can be used to target a specific
audience. To see some examples of our Multi-Lingual Optimisation Work please
feel free to call and contact one of our Search Engine Optimisers who will be
more than happy to provide you with some URLS of our work.
The Search Engine Optimisation / Marketing package that we provide
is unique to every website that chooses to use Harlequin Domains, as we ourselves
know that every site is unique and so each quote is pertinent to the site it
was intended for. This ensures that your site is treated originally, and we
do not apply a list of factory methods to each site that falls under a specific
category, be it size, genre or area of commerce.
The Search Engine Optimisation techniques used by Harlequin
Domains go further that the usual implementing of Meta Tags and Alt Tagging
(Alternative text used to produce information in specific browsers that do not
display images), we have realised that although these procedures are important
it is the information on your site and the way it is structured that makes the
difference.
Some questions you should ask yourself before commencing with
SEO work.
· Could your site truly benefit from more users?
· Can your business actually handle the extra
workload?
One thing that we cannot stress enough is that the optimised
site is updated at least once a fortnight. Adding new information to the site
can do this, or changing the way the information is displayed. This ensures
that the content on your site is fresh and therefore worthy of the top placings
in the engines (after all not many people want to read yesterdays papers). If
you do not have the time to manually update the site yourselves, this can be
done by one of our Search Engine Optimisers at Harlequin.
All in all, SEO work can drastically improve the amount of traffic
which flows to your site. It cannot however guarantee sales and revisits. It
will however improve your listing’s on all of the major search engines
i.e. Google, MSN, AltaVista, Yahoo, Ask Jeeves etc.
To become a major force in whatever your chosen area on the net
takes time. Many people assume that having a pretty e-commerce or brochure site
is all you need to get traffic and become successful. An e-commerce site, which
only displays prices and pictures and no information on its products will quickly
fall to the bottom of the listings on all of the major search engines. The same
will happen for a small five-page brochure site that does not contain much information.
At Harlequin we suggest adding at least a page every couple of weeks. A page
that contains useful information pertaining to the area of interest you are
trying to create. The more text based information that your site can contain
the better. Information will ultimately generate more return visits; people
use the net for informational purposes more than e-commerce at the moment.
And if you are selling something in a particular area and also
provide information for every aspect of that area you are bound to have those
using your site coming back again and again and again.
For a free consultation by one of our Search Engineers, please
feel free to call using our free-phone number which is 0800 083 2077.
